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We build the storefront and the machinery behind it.

Selected work for real businesses, plus Muse, an Indigo-built product workspace. From customer-facing storefronts to the operations machinery behind them.

LuxuryLane Tires

Storefront · Admin CRM · Call Tracking

A tire and wheel marketplace with product search, a curated brand catalog, and mobile checkout. Behind it: an access-gated admin CRM for lead management, order building, invoicing, and appointments, plus a call tracking interface that gives the team source context for inbound conversations.

Scope: E-commerce storefront · Admin CRM · Call tracking & attribution
Systems: Product search, order workflow, and call source context
Project site: luxurylanetires.ca

Behind the storefront

A real view of the operating system built for this client.

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MyPeptide

Storefront · Backend Ops Pipeline

A research-use storefront with phone-gated access and native iMessage support. The internal operations board follows batches from need-to-order through factory certificate of analysis, ordering, production, and shipment.

Scope: RUO e-commerce storefront · Backend operations pipeline
Support: Native iMessage as part of the customer support path
Ops: Batch pipeline with COA tracking from factory to shipped
Project site: mypeptide.org

Behind the storefront

Current MyPeptide admin UI with synthetic sample data; this is not a live tenant record.

Current MyPeptide admin batch pipeline UI with synthetic sample data

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Kefir Kult

Storefront · Quality Management SystemAs seen on Dragon's Den

A direct-to-consumer storefront for a Dragon's Den-featured coconut kefir brand, with a product catalog, ordering, and local delivery across the GTA and Hamilton. The internal quality workspace organizes complaints, corrective actions, deviations, change control, and documents.

Scope: D2C storefront · Quality management workspace
Featured: Nationally televised pitch on CBC's Dragon's Den
Systems: Complaints / CAPA, deviations, change control, SOP library
Delivery: Local delivery across the GTA and Hamilton

Behind the storefront

A real view of the operating system built for this client.

Watch the Dragon's Den feature

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Muse

Connected operations workspace · Indigo product build

Muse is an Indigo-built workspace for intake, ownership, handoffs, and next steps. Its operator application contains a dashboard, pipeline, inbox, and client area. This is a current Preview demo workspace screenshot with private details obscured, not a production client record. Video footage is still being prepared.

Scope: Intake · pipeline · inbox · client workspace
Build: Operator dashboard and scheduling flow
Visual: Current Preview demo workspace capture · private details obscured
Video: Video footage coming soon

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More work

Another way to start the conversation

GC Reno Group

Public site and quote intake

A clearer path from project interest to inquiry

The renovation site presents services and project work, then offers a short quote form and a guided estimate path. Each path prepares an email draft for the visitor to send.

Explore the public-site case study

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